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MIAMI PUBLICITY |
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What is online
advertising?
Online
advertising is
the process of
spreading news
on the World
Wide Web, where
ideas are shared
online. The
Internet allows
your message to
be distributed
through a global
network of
digitally
connected
people.
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At much
faster
speeds,
people
recommend
content to
their
friends and
family, who
then spread
the
information
across the
Internet and
reach every
corner of
the world.
We call this
phenomenon
"Internet
advertising"
because it
allows us to
harness the
power of the
Internet for
advertising. |
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What are
other terms used
for online
publicity?
Online
advertising has
many different
names, such as:
Digital
Advertising,
Internet
Advertising,
Online
Advertising,
Website
Advertising, and
others |
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What is
marketing?
Marketing is the
process of
attracting
attention,
raising the
interest of your
target market,
and influencing
their
decision-making
process. It is
the tool that
educates and
prepares your
prospects and
then compels
them to respond.
Your marketing
gives your sales
team the
opportunity to
close sales
rather than
chasing them
down. |
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Why do I need a
marketing plan?
A marketing plan
saves you time
and money.
Without a plan,
it is difficult
to know which
activity to do
and when. It
saves you time
and keeps you
focused. It
saves you money
because you have
identified your
target market
and strategy,
and following
the plan, you
will engage in
the right
activities to
accomplish your
goals. |
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WHAT ARE THE 10
MOST IMPORTANT
RULES OF
MARKETING?
1. You must have
commitment to
your marketing
program.
2. You must
think of that
program as an
investment.
3. You must see
to it that your
program is
consistent.
4. You must make
your prospects
confident in
your firm.
5. You must be
patient in order
to make a
commitment.
6. You must see
that marketing
is an assortment
of weapons.
7. You must know
that profits
come subsequent
to the sale.
8. You must run
your firm to be
convenient for
your customers.
9. You must put
an element of
amazement in
your marketing.
10. You must use
measurement to
judge the
effectiveness of
your weapons |
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